This full-page newspaper ad was created to celebrate the 35th anniversary of Sing Tao Daily. The headline, which translates to “The older, the richer the fragrance,” draws a parallel between the aging of fine wine and the legacy of the newspaper—honoring its longstanding presence and continued excellence.

I managed the project from concept to final production, including:

• Developing the creative concept and layout

• Procuring and styling the wine bottle as a symbolic centerpiece

• Handcrafting the calligraphy tag

• Wrapping the bottle in the newspaper itself to reflect brand identity

• Art directing and photographing the final composition

• Designing and preparing the ad for print publication